. wrote:seems like this is a good business to get into (hosing other businesses, that is)
it's good if you can get it!
99% of the decision-making is geared around growth quotas and realizing if we turned away every lead that had a terrible business model and was absolutely doomed we'd go broke!
without endangering myself too much, we had a client who literally wanted to be the next Uber. That was their whole pitch, to take market share from Uber, Lyft, etc. They had a big marketing budget, unrealistic goals, communicated terribly, and seemed to be entirely unaware of the ride-share laws and licensing barriers in their pilot city.
Their unique value prop that made them a threat to Uber? To solve the glaring issues Uber has? The answer may surprise you: Nothing.?utm_source=hipinion&utm_medium=referralToggle Spoiler
it is insane how many times ive had to talk my CEO out of funding businesses that try to do that exact thing. "company x is making money. lets literally try to make the exact same company, but without investing in anything that would make us able to compete."
If you have information that conclusively proves beyond a doubt that Nathan killed Jeffrey Epstein, please DM me.
The Good Jugdish wrote:it is insane how many times ive had to talk my CEO out of funding businesses that try to do that exact thing. "company x is making money. lets literally try to make the exact same company, but without investing in anything that would make us able to compete."
google just did a warning notification that my single vs. plural exact match keywords were redundant, and that it'd be easier if i removed one. i know it picks up close variants, but warning me about it sounds like i'll need to split them into different ad groups and negative phrase the other?
new lengths for text snippets from about 165 characters to 250 characters (& some displaying even up to 320ish(!)) characters. update those meta descriptions accordingly
aside from just making a solid site that everyone wants to go to, what are some (semi-)efficient ways to increase overall sessions over time? cost of acquisition is looking a bit not profitable short term
focus on longtail organic? be more creative with ppc? scraping for targeted email marketing?
banquo wrote:new lengths for text snippets from about 165 characters to 250 characters (& some displaying even up to 320ish(!)) characters. update those meta descriptions accordingly
once you're in a user's search trend you're in their life forever. i don't know the client context, but everyone in the SEO/PPC game just churns out problem-solving blog content as their session-trickle long-game. once someone comes back to your site a few times Google personalizes their organic results to sort your shit to the top of all their future searches. it's rigged.
blessed simo ahava probably just sleeps on a big pile of sessions cause he hits on so many finicky GTM/GA questions. he's literally in every GTM/GA search i make and even in the fucking google help forums he's blasting out answers like it's his job.
why aren't there more link building communities that show lists of sites who join to show they may be open to exchanging links from their sites? is it against tos or do those become penalized if they link more than a handful too quickly?