SEO / SEM thread

Let's talk Aguachile Alley

Postby viachicago » Fri Dec 01, 2017 11:12 am

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Postby banquo » Fri Dec 01, 2017 1:11 pm

an otter wrote:holla if you payin $1 CPCs @ a 0.50% CVR for a $30 product and you gotta tell the client everything's gonna be OK


this was a lot of "exploratory phase/investment to find what will work long term (because you have nearly zero useful data)" in my agency days
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Postby viachicago » Fri Dec 01, 2017 1:14 pm

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Postby The Priest » Fri Dec 01, 2017 1:43 pm

seems like this is a good business to get into (hosing other businesses, that is)
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Postby Beautiful Jugdish » Fri Dec 01, 2017 1:50 pm

any you folks use acquisio? i've got one of my accounts on it and i'm pretty impressed so far.
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Postby The Priest » Fri Dec 01, 2017 1:54 pm

no i use jamiroquai.io/virtual_insanity.cgi
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Postby an otter uh otter uh otter uh o » Fri Dec 01, 2017 2:07 pm

. wrote:seems like this is a good business to get into (hosing other businesses, that is)

it's good if you can get it!

99% of the decision-making is geared around growth quotas and realizing if we turned away every lead that had a terrible business model and was absolutely doomed we'd go broke!
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Postby Beautiful Jugdish » Fri Dec 01, 2017 2:17 pm

. wrote:no i use jamiroquai.io/virtual_insanity.cgi

the industry standard
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Postby an otter uh otter uh otter uh o » Fri Dec 01, 2017 2:17 pm

without endangering myself too much, we had a client who literally wanted to be the next Uber. That was their whole pitch, to take market share from Uber, Lyft, etc. They had a big marketing budget, unrealistic goals, communicated terribly, and seemed to be entirely unaware of the ride-share laws and licensing barriers in their pilot city.

Their unique value prop that made them a threat to Uber? To solve the glaring issues Uber has? The answer may surprise you: Nothing.?utm_source=hipinion&utm_medium=referralToggle Spoiler
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Postby Beautiful Jugdish » Fri Dec 01, 2017 2:21 pm

it is insane how many times ive had to talk my CEO out of funding businesses that try to do that exact thing. "company x is making money. lets literally try to make the exact same company, but without investing in anything that would make us able to compete."
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Postby The Priest » Fri Dec 01, 2017 2:39 pm

The Good Jugdish wrote:it is insane how many times ive had to talk my CEO out of funding businesses that try to do that exact thing. "company x is making money. lets literally try to make the exact same company, but without investing in anything that would make us able to compete."


but this shit works all the time, impossibly
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Postby The Priest » Fri Dec 01, 2017 3:07 pm

life is hell

accept it
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Postby Beautiful Jugdish » Fri Dec 01, 2017 3:48 pm

nathan is right
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Postby shrinemaidens » Fri Dec 01, 2017 4:09 pm

all my headaches have been attributed to incorrect conversion tracking

having to handhold clients is literally Too Much
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Postby banquo » Fri Dec 01, 2017 7:14 pm

google just did a warning notification that my single vs. plural exact match keywords were redundant, and that it'd be easier if i removed one. i know it picks up close variants, but warning me about it sounds like i'll need to split them into different ad groups and negative phrase the other?
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Postby iambic » Fri Dec 01, 2017 7:59 pm

I was at a talk by someone from ipullrank or whatever their name is that described google as bowser/end boss for seo professionals
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Postby banquo » Fri Dec 08, 2017 2:35 pm

new lengths for text snippets from about 165 characters to 250 characters (& some displaying even up to 320ish(!)) characters. update those meta descriptions accordingly
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Postby The Priest » Fri Dec 08, 2017 2:36 pm

this changes everything
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Postby banquo » Tue Dec 12, 2017 9:24 am

aside from just making a solid site that everyone wants to go to, what are some (semi-)efficient ways to increase overall sessions over time? cost of acquisition is looking a bit not profitable short term

focus on longtail organic? be more creative with ppc? scraping for targeted email marketing?
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Postby The Priest » Tue Dec 12, 2017 9:24 am

yeah spam
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Postby banquo » Tue Dec 12, 2017 9:41 am

ok so in my head "targeted email marketing" wasn't sounding like spam but now I'm seeing that it's definitely just fancy spam
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Postby iambic » Tue Dec 12, 2017 9:42 am

banquo wrote:new lengths for text snippets from about 165 characters to 250 characters (& some displaying even up to 320ish(!)) characters. update those meta descriptions accordingly

whoa.
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Postby an otter uh otter uh otter uh o » Tue Dec 12, 2017 9:43 am

once you're in a user's search trend you're in their life forever. i don't know the client context, but everyone in the SEO/PPC game just churns out problem-solving blog content as their session-trickle long-game. once someone comes back to your site a few times Google personalizes their organic results to sort your shit to the top of all their future searches. it's rigged.

blessed simo ahava probably just sleeps on a big pile of sessions cause he hits on so many finicky GTM/GA questions. he's literally in every GTM/GA search i make and even in the fucking google help forums he's blasting out answers like it's his job.
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Postby shrinemaidens » Tue Dec 12, 2017 9:45 am

banquo wrote:ok so in my head "targeted email marketing" wasn't sounding like spam but now I'm seeing that it's definitely just fancy spam


that's just what e-mail marketing is
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Postby iambic » Tue Dec 12, 2017 12:16 pm

yeah if you ever have to worry about spam traps, what you are doing is spam, actually
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Postby banquo » Tue Dec 12, 2017 2:29 pm

guess I'll have to write useful content to sneak into people's personalized search results.

i never intended to become a blogger
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Postby banquo » Thu Dec 14, 2017 9:51 am

why aren't there more link building communities that show lists of sites who join to show they may be open to exchanging links from their sites? is it against tos or do those become penalized if they link more than a handful too quickly?
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Postby banquo » Thu Dec 21, 2017 2:38 pm

anyone segmenting by users in analytics? https://analytics.googleblog.com/2017/1 ... m.html?m=1
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Postby The Emperor's Son » Thu Dec 21, 2017 2:41 pm

who here has made their site/client a content authority on a topic
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Postby Beautiful Jugdish » Thu Dec 21, 2017 3:13 pm

as in like answer box results? we've done that for a few of our companies.
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