lets revisit "All I Want for Xmas is a PSP"

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Postby easy » Thu Mar 08, 2018 3:16 pm

ONE POSTER ON the Something Awful forums saw a video — a guy rapping about how much he wanted a PSP — that just didn’t sit right with him. Within a few posts, the blog site that the video linked to (alliwantforxmasisapsp.com) turned out to be registered by viral marketing agency Zipatoni.

The site is purportedly by a couple of guys who are making YouTube rap videos and clever Photoshops to convince their moms to buy them PSPs for Christmas, regardless of the fact that they both look to be about thirty years old and more than capable of buying their own God damn PSPs.

Looks more to me like an especially hamfisted attempt at viral marketing. The Guardian thinks so, too. (And a poster on NeoGAF points out that all this site is missing is a comment from David Manning.)

UPDATE 14/12/06: Sony of America have admitted that the ploy was indeed their idea and have released this statement:

Busted. Nailed. Snagged. As many of you have figured out (maybe our speech was a little too funky fresh???), Peter isn't a real hip-hop maven and this site was actually developed by Sony. Guess we were trying to be just a little too clever. From this point forward, we will just stick to making cool products, and use this site to give you nothing but the facts on the PSP.

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