New Era, the international lifestyle brand rooted in sports, has unveiled their 2012 National Football League (NFL) Draft Collection on the brand’s Facebook page: http://www.facebook.com/neweracaps
. The iconic 59FIFTY fitted caps will be worn by each athlete during the 2012 NFL Draft that takes place in New York City at the end of April, while the 39THIRTY stretch fit and 9FIFTY adjustable caps will be worn by family, friends and agents. The Draft Collection will go on sale exclusively at New Era Flagship stores and on www.neweracap.com
beginning Sunday, April 1 at 12:01am with all retail launching globally on Monday, April 2nd.
Beginning with this launch, New Era becomes the official On Field headwear for the NFL, giving the brand global distribution rights and branding for the Team Collection and exclusive rights for On Field headwear that includes the Draft and Training Collections.
“It’s every football player’s dream to be drafted into the National Football League and with that dream comes the moment of putting on their cap and representing their new team and their new city,” says Christopher H. Koch, CEO, New Era. “We’re thrilled to unveil our 2012 NFL Draft Collection and bring New Era’s unique combination of craftsmanship, technology and fashion to the NFL for years to come.”
Images of the 2012 NFL New Era Draft Collection are currently available for viewing at http://www.facebook.com/neweracaps