Duke wrote:yeah i'm really interested to see how they deal with the shift towards burnbach-style ads. all of the characters are such composites of real people that i can see them dropping don's ross reever/unique selling proposition style to start turning him into a burnbach figure. they've maybe been suggesting that with the glow-coat ad and him coming around on faye's research, or at least some sort of creative shift. also i think the founding of SCDP is at least partially based on the DDB story. i'd be a little surprised if they start failing now as a business when they've got three more seasons to go.
mostly i just can't express how much i'm looking forward to this season.
I don't think they will fail, but I got the feeling that the various reinventions (both in agency strategy and personal lives) of the second part of last season were a little forced/fake
most excited to see the development of Peggy's character, whose bohemian exploits from last season didn't really connect with her work. zosia mamet is sexy, too, so I hope she's back.
also anyone who is excited about this season should read: